Founded in 1959 after taking it’s name from the 5th Earl of Lonsdale, the brand focused on equipment inspired by a long history of boxing and the Lonsdale belt prize. The label was made globally recognised after Paul Weller-lead singer of The Jam, wore Lonsdale on their world tour. Boxing champions such as Ricky Hatton and Joe Calzaghe wear Lonsdale in the boxing ring during competition and whilst training at the gym. Since it’s establishment Lonsdale is not only associated with boxing but with a variety of sports and casual clothing.