Everlast was established in 1910 with it’s starting roots in The Bronx, New York. 1917 saw the development of the brands boxing headgear that would last more than 15 rounds of intensive training. Great icons such as Muhammad Ali have worn the Everlast name whilst in the boxing ring. Believing in strength, dedication, individuality and authenticity, Everlast has made a name for it’s self, becoming a global leader in design and manufacture of boxing and mixed martial arts, fitness equipment, apparel, footwear and accessories.