Nike: Prism - Own the Spotlight
Own the moments that matter when the spotlight shines brightest in the Nike Prism Pack!
For Every Run
Go far - and then go further with Nike
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Since 1971, Nike has been the premier name in sports apparel and footwear. Known world over for the that distinctive Swoosh and that iconic tagline, ‘Just Do It’, it's a brand that has continually pushed the boundaries of sportswear technology and helped athletes achieve remarkable things. Trusted by so many sporting superstars, from Michael Jordan and Tiger Woods to Cristiano Ronaldo, Rafael Nadal and so many others, the brand has cemented itself on the sports scene as reliable, stylish and innovative, ideal for everyone. Nike don’t just stop at sport either, having taken the world of street fashion by storm with the incredible Nike Air Max range, before branching out into stylish casual clothing and must-have accessories to truly dominate their field. Sports Direct is a proud long-term partner and as Europe’s largest sports retailer, we want to bring the world’s largest sportswear brand closer to you, helping everybody rock the Swoosh whatever they’re doing.
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Nike was founded by Phil Knight and Bill Bowerman on January 25th 1964, initially known as Blue Ribbon Sports, before the company changed its name to Nike Inc. on May 30th 1971, inspired by the Greek Goddess of Victory, Nike.