Back in 2007, FitFlop aimed to change the footwear game by designing shoes that looked and felt great even after they’ve been worn a while. By combining science and style, FitFlop introduced a range of footwear that defied conventions and gave women everywhere the comfort they’d long been seeking. Every FitFlop product has been biomechanically engineered to complement your body’s structure and joint alignment, helping you to be your best every day, in style. Here at USC by Sports Direct, you can find a great selection of FitFlop footwear, ready to revolutionise your footwear collection.